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WEBSITE OPTIMISATION & SPEED SERVICES

Professional website speed optimisation that improves rankings, conversions & user experience. Load times under 2 seconds guaranteed.

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Professional website speed optimisation that improves rankings, conversions & user experience. Load times under 2 seconds guaranteed.

Guaranteed Speed Improvements

Load times under 2 seconds or we keep working until you get there. Measurable 30-70% faster page loads.

Core Web Vitals Focus

Direct impact on Google rankings through LCP, FID/INP, and CLS optimisation that passes all thresholds.

Platform Agnostic

WordPress, Shopify, custom builds—we optimise any platform without compromising functionality or design.

THE CHALLENGE

What's holding you back?

Website speed directly impacts search engine rankings, user experience, and conversion rates. Slow websites rank lower on Google, frustrate visitors, and hemorrhage revenue as impatient users abandon slow-loading pages.

Key friction points

Website speed directly impacts search engine rankings, user experience, and conversion rates. Slow websites rank lower on Google, frustrate visitors, and hemorrhage revenue as impatient users abandon slow-loading pages.

We implement comprehensive speed optimisation that improves Core Web Vitals, boosts search rankings, and increases conversion rates. From image compression to server configuration, we optimise every element affecting performance.

Our systematic approach delivers measurable improvements (typically 30-70% faster load times) without compromising functionality or design.

WHAT'S INCLUDED

Everything you need to succeed

01

Code Optimisation & Cleanup

Minify HTML, CSS, and JavaScript. Eliminate render-blocking resources. Remove unused code and plugins. Optimise database queries and implement lazy loading.

02

Image Compression & Modern Formats

Compress all images without quality loss. Convert to WebP and AVIF formats. Implement responsive images serving appropriately sized files per device.

03

Multi-Layer Caching Strategy

Browser caching, server-side caching via Nginx or WP Rocket, Cloudflare CDN for global delivery, Redis or Memcached for database queries, and page caching for static content.

04

Server & Infrastructure Tuning

Upgrade PHP versions, optimise database queries with proper indexing, tune resource allocation, and optimise hosting configuration for your traffic patterns.

05

Core Web Vitals Optimisation

Optimise LCP for faster main content loading, reduce FID/INP for instant interactivity, and eliminate CLS for stable visual loading.

06

Mobile Performance Optimisation

Reduce page weight, optimise images for smaller screens, eliminate render-blocking resources on mobile, and prioritise above-the-fold content loading.

HOW WE WORK

Our process

01

Comprehensive Speed Audit

Benchmark current performance using industry-standard tools, identify specific bottlenecks and issues, prioritise fixes by impact potential.

Deliverables

  • Complete performance audit report
  • Current speed metrics and Core Web Vitals scores
  • Prioritised fix list with impact estimates
  • Before benchmarks for comparison
02

Image Optimisation

Compress and optimise all images, convert to modern formats, implement responsive images, and configure lazy loading.

Deliverables

  • All images compressed and optimised
  • Modern format conversion (WebP/AVIF)
  • Responsive image implementation
  • Lazy loading configuration
03

Code Optimisation

Minify HTML, CSS, and JavaScript. Eliminate render-blocking resources. Remove unused code and redundant plugins.

Deliverables

  • Minified and compressed code
  • Render-blocking resources eliminated
  • Plugin bloat removed
  • Critical CSS extraction
04

Caching Implementation

Implement multi-layer caching strategy including browser caching, server-side caching, CDN setup, and database query caching.

Deliverables

  • Multi-layer caching strategy
  • Cloudflare CDN setup
  • Browser caching configuration
  • Database query caching
05

Server & Infrastructure

Review server configuration, optimise PHP and database performance, implement object caching, and tune resource allocation.

Deliverables

  • Server configuration optimisation
  • Database optimisation and indexing
  • PHP version upgrade (if needed)
  • Performance monitoring setup
06

Testing & Monitoring

Test optimisations across devices and browsers, validate Core Web Vitals improvements, verify functionality remains intact.

Deliverables

  • Before/after performance reports
  • Cross-browser and device testing
  • Core Web Vitals validation
  • Ongoing monitoring dashboard

Technologies & Tools

Performance

Cloudflare
Digital Ocean

CMS

WordPress
Shopify

FAQ

Questions & answers

Everything you need to know about our website optimisation & speed services.

How much faster will my website be after optimisation?
Depends on starting point and underlying issues. Typically, we achieve 30-70% speed improvements, often reducing load times from 5-8 seconds to under 2 seconds. Severely slow sites (10+ seconds) can see 80%+ improvement through comprehensive optimisation.
What are Core Web Vitals and why do they matter?
Core Web Vitals are Google's official user experience metrics measuring loading performance (LCP), interactivity (FID/INP), and visual stability (CLS). Google uses Core Web Vitals as confirmed ranking factors—sites passing thresholds rank higher than slower competitors.
Can you optimise any website or just WordPress sites?
We optimise all website types and platforms: WordPress sites (most common), custom-coded websites, Shopify stores, static sites and JAMstack, web applications, and various CMS platforms.
Will optimisation affect website functionality or design?
Not if executed properly. Professional optimisation maintains all functionality and visual presentation whilst dramatically improving performance. We test thoroughly after every optimisation ensuring forms work correctly, animations function smoothly, images display properly, and interactive elements operate as intended.
How long does website optimisation take?
Typical timelines vary by scope and complexity. Basic optimisation (image compression, caching, minification) takes 1-2 days. Comprehensive optimisation (code refactoring, database optimisation, advanced caching) requires 3-5 days. Complex sites with custom functionality need 1-2 weeks.
What's the most common reason websites are slow?
Unoptimised images, by far the single biggest culprit. Large, uncompressed images dramatically slow page loads. Beyond images, other common issues include excessive plugins, poor hosting infrastructure, missing or misconfigured caching, render-blocking JavaScript and CSS, and unminified code bloat.
Do you guarantee specific PageSpeed scores?
We guarantee significant measurable improvement but not arbitrary perfect scores. PageSpeed scores depend on numerous factors including hosting infrastructure quality, content types and functionality, third-party scripts and integrations, and trade-offs between features and raw speed.
Will optimisation help my Google rankings?
Yes, directly and indirectly. Page speed is a confirmed Google ranking factor—faster sites rank higher than slower competitors, all else equal. Core Web Vitals directly impact rankings because sites passing thresholds receive ranking boost.
Can you optimise mobile performance specifically?
Absolutely. Mobile optimisation is critical because majority of traffic comes from mobile devices and Google uses mobile-first indexing. Mobile-specific optimisation includes reducing page weight, optimising images for smaller screens, eliminating render-blocking resources, and prioritising above-the-fold content loading.
What happens after optimisation - does speed degrade over time?
Without maintenance, yes—speed gradually degrades. Common causes include new unoptimised content added, software updates changing configuration settings, plugin additions adding bloat, and accumulating database clutter.
How much does website optimisation cost?
One-time optimisation typically costs €1,500-€3,000 depending on site complexity, current performance state, and scope. Basic optimisation starts around €500-€800. Comprehensive optimisation ranges €3,200-€5,000. Ongoing maintenance packages start at €99/month.
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Hear directly from partners about what it's like to work with Everblue Digital.

"I've hired James on several projects and he delivers an exceptional project each time. I trust him with all my partner assignments and will continue to rely on him to bring a strategic eye to all development and marketing-related opportunities first. I can't thank him enough for being someone I can rely on."
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Craig Franzblau

CEO, CF Strategic Marketing

"James recently created our new website and he did a fantastic job. He was always on the other end of the phone if I had any questions or suggestions. He is so professional and really cares about the work he is doing. It was a pleasure to work with James and Everblue Digital."
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Director, Stratmore Entertainment

"James has been an absolute pleasure to work with. Professional, reliable, and highly skilled, he consistently provided excellent support and solutions for our website. His expertise and responsiveness made a real difference, and we highly recommend him to anyone looking for top-notch web development and maintenance services."
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Marketing Manager, Neuroblade

"Outstanding business to deal with from start to finish. The attention to detail James puts into all his work and the after support is second to none. 110% recommendable."
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Owner, JTK Motors

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Owner, Queen Spa

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James Gleeson - Founder & Managing Director

Founder

James Gleeson

Founder & Managing Director | US & EMEA

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