Services

SOCIAL MEDIA MANAGEMENT & MARKETING

Strategic social media management that builds engaged communities, amplifies your brand, and drives measurable business results across all major platforms.

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Strategic social media management that builds engaged communities, amplifies your brand, and drives measurable business results across all major platforms.

Direct customer access

Two-way communication with customers, prospects, and industry influencers. Build authentic relationships.

Amplify every initiative

Every blog post, launch, and promotion multiplied through social channels driving traffic back to your site.

Cost-effective reach

Affordable reach and precise targeting compared to traditional advertising. Build community organically.

THE CHALLENGE

What's holding you back?

Sporadic posting, inconsistent messaging, and zero engagement signal abandoned business or amateur operation. Your competitors posting consistently are capturing the attention, trust, and customers you're missing.

Lost visibility

Algorithm punishes inconsistent posting with reduced reach

Damaged credibility

Abandoned profiles signal unprofessional or failing business

Missed leads

Potential customers researching you find inactive social presence

No community

Can't build engaged audience without consistent valuable content

Wasted effort

Random posting without strategy produces no measurable results

WHAT'S INCLUDED

Everything you need to succeed

01

Content Strategy

Strategic content calendar aligned with business goals and audience interests.

02

Content Creation

Professional graphics, videos, and copy that engage your audience.

03

Community Management

Daily responding to comments, messages, and building relationships.

04

Paid Social

Targeted advertising to amplify reach and accelerate results.

05

Platform Management

Consistent presence across Instagram, Facebook, LinkedIn, TikTok.

06

Analytics & Reporting

Monthly reports on growth, engagement, and business impact.

HOW WE WORK

Our process

01

Audit & Strategy

Analysing current presence, audience demographics, and developing platform-specific strategies.

Deliverables

  • Comprehensive social media audit
  • Platform selection with rationale
  • Audience analysis and targeting
  • Content pillar framework
02

Content Planning

Developing monthly content calendars with themes, campaigns, and optimal posting schedules.

Deliverables

  • Monthly content calendar
  • Campaign themes and ideas
  • Posting schedule optimization
  • Hashtag strategy
03

Content Creation

Producing professional graphics, videos, and copy for all scheduled posts.

Deliverables

  • Professional graphic design
  • Video content (Reels, Stories)
  • Engaging copywriting
  • Platform-specific formatting
04

Publishing & Scheduling

Maintaining consistent posting across platforms with optimal timing.

Deliverables

  • Consistent daily/weekly posting
  • Optimal publishing timing
  • Cross-platform coordination
  • Brand voice consistency
05

Community Management

Daily engagement, responding to comments and messages, building relationships.

Deliverables

  • Timely response to comments/messages
  • Professional brand representation
  • Issue escalation protocols
  • Relationship building
06

Reporting & Optimisation

Monthly analysis of performance with strategic recommendations.

Deliverables

  • Monthly performance reports
  • Engagement and growth analysis
  • Traffic attribution
  • Strategy optimization recommendations

Technologies & Tools

Platforms

Meta Business Suite
LinkedIn
TikTok

Tools

Hootsuite
Canva

FAQ

Questions & answers

Everything you need to know about our social media management & marketing.

Which social media platforms should my business be on?
Depends on your audience demographics and business objectives. B2B companies prioritise LinkedIn for professional networking and thought leadership. E-commerce brands succeed on Instagram and TikTok for visual product showcasing. Service businesses benefit from Facebook's broad reach. Rather than spreading thin aacross all platforms, dominate 2-3 where your audience actively engages.
How often should we post on social media?
Consistency matters more than raw frequency because sporadic posting kills algorithm momentum. Minimum sustainable frequency: Facebook 3-5 times weekly, Instagram 4-7 times weekly (including Stories daily), LinkedIn 2-3 times weekly, TikTok 3-5 times weekly. However, quality beats quantity always—sporadic exceptional content outperforms daily mediocrity.
Should we focus on organic social media or paid advertising?
Both serve different purposes and integrated approach delivers best results. Organic social builds community foundation, establishes authentic brand voice, nurtures relationships—but reach is limited by declining organic algorithms. Paid advertising extends reach, targets specific demographics, drives immediate results—but requires ongoing investment.
How do you handle negative comments or reviews on social media?
Through professional crisis management protocols: responding promptly within hours showing attentiveness, acknowledging concerns publicly demonstrating transparency, moving detailed resolution to private messages, maintaining calm professional tone regardless of comment hostility, and never deleting legitimate criticism because transparency builds trust.
Can you create all the content or do we need to provide it?
We handle complete content creation based on your brand guidelines, product information, industry knowledge, and strategic objectives. Optimal collaboration: we create majority of strategic content (80%), whilst you provide occasional behind-the-scenes insights, company news, authentic team moments, and industry perspectives only insiders possess.
How do you measure social media success?
Beyond vanity metrics (followers, likes) that don't drive business results, we track meaningful outcomes: website traffic from social channels, lead generation through social, engagement rates indicating content resonance, audience growth rate and demographics, reach and impressions, share of voice versus competitors, and conversion tracking for social-driven actions.
What's the difference between boosting posts and running proper ads?
Boosted posts are simplified advertising—easy but limited. Proper ads use full advertising platform capabilities including sophisticated audience targeting, multiple ad formats, conversion optimisation and pixel tracking, detailed analytics and A/B testing, and budget optimisation aacross campaigns.
What if we don't have time to create content or engage daily?
That's precisely why businesses hire professional social media management services. We handle daily posting consistency, content creation and graphic design, community engagement and responses, strategy implementation and optimisation, and performance tracking—freeing your team to focus on core business operations.
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Trusted by Businesses Across Ireland, The UK & The U.S.

Hear directly from partners about what it's like to work with Everblue Digital.

"I've hired James on several projects and he delivers an exceptional project each time. I trust him with all my partner assignments and will continue to rely on him to bring a strategic eye to all development and marketing-related opportunities first. I can't thank him enough for being someone I can rely on."
Craig Franzblau

Craig Franzblau

CEO, CF Strategic Marketing

"James recently created our new website and he did a fantastic job. He was always on the other end of the phone if I had any questions or suggestions. He is so professional and really cares about the work he is doing. It was a pleasure to work with James and Everblue Digital."
MM

Mark Maguire

Director, Stratmore Entertainment

"James has been an absolute pleasure to work with. Professional, reliable, and highly skilled, he consistently provided excellent support and solutions for our website. His expertise and responsiveness made a real difference, and we highly recommend him to anyone looking for top-notch web development and maintenance services."
HH

Hila H.

Marketing Manager, Neuroblade

"Outstanding business to deal with from start to finish. The attention to detail James puts into all his work and the after support is second to none. 110% recommendable."
John K.

John K.

Owner, JTK Motors

"James and the team are friendly, provide attentive professional services and communication for my new business. Happy with overall results on website designs, marketing consultants, etc. Definitely recommended!"
LN

Linh N.

Owner, Queen Spa

"It's hard to put into words how glad and appreciative I am to have worked with Everblue Digital. Their professionalism is second to none, and the effort and attention to detail they put in is astounding. In a few days, they transformed my business to the point where I'm now making lots of sales thanks to the work they did."
MC

Martin C.

Founder, Netcrisps

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5.0 Rating

Based on 50+ reviews

Google Partner

Ready to Grow Your Business the Right Way?

We partner with ambitious businesses ready to invest properly in their growth. If you're serious about scaling and view marketing as a growth investment, let's talk.

We only take on 2-3 new partners per quarter to ensure exceptional results.

James Gleeson - Founder & Managing Director

Founder

James Gleeson

Founder & Managing Director | US & EMEA

Give me a call, book a time on my calendar, or submit an enquiry & we'll get back to you as soon as possible!

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