Services

BRAND IDENTITY & LOGO DESIGN SERVICES

Professional branding services that create memorable identities, differentiate you from competitors, and drive customer loyalty. Complete brand systems, not just logos.

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Professional branding services that create memorable identities, differentiate you from competitors, and drive customer loyalty. Complete brand systems, not just logos.

Recognition drives revenue

Colour improves brand recognition by 80%. Consistent identity makes you instantly recognisable.

Premium positioning

Strong brands command premium pricing. Compete on trust and connection, not just price.

Complete systems, not just logos

Full visual identity with guidelines ensuring consistent application everywhere.

THE CHALLENGE

What's holding you back?

Branding creates the memorable impression of your business that generates recognition, builds trust, and drives revenue. Without strategic branding, you're just another generic business competing solely on price—invisible and forgettable.

No differentiation

Looking like every competitor means price becomes only differentiator

Inconsistent presentation

Different logos, colours, messages across channels confuses customers

Amateur appearance

DIY logos and inconsistent design signals unprofessional operation

Lost recognition

Customers can't remember you because nothing makes you distinctive

Weak trust signals

Inconsistent or amateur branding undermines credibility

WHAT'S INCLUDED

Everything you need to succeed

01

Logo Design

Distinctive, versatile logos that work everywhere from business cards to billboards.

02

Visual Identity System

Complete design system including colours, typography, imagery style, and patterns.

03

Brand Guidelines

Comprehensive documentation ensuring consistent application across all touchpoints.

04

Brand Strategy

Positioning, messaging framework, and voice development that resonates.

05

Collateral Design

Business cards, presentations, social templates, and marketing materials.

06

Brand Refresh

Evolving existing brands for modern audiences while maintaining recognition.

HOW WE WORK

Our process

01

Discovery & Research

We explore your business values, target audience, competitive landscape, and desired market position.

Deliverables

  • Comprehensive discovery questionnaire
  • Competitor brand analysis
  • Audience research and personas
  • Brand strategy foundation
02

Strategy Development

We define precise brand positioning, key differentiators, brand personality, and core messaging.

Deliverables

  • Brand positioning statement
  • Competitive differentiation strategy
  • Messaging framework and taglines
  • Brand values articulation
03

Visual Identity Design

We create logo concepts, colour palette, typography system, and graphic elements.

Deliverables

  • 2-3 strategic logo concepts
  • Complete colour palette
  • Typography system
  • Graphic elements and patterns
04

Guidelines Documentation

We compile comprehensive brand guidelines covering all usage rules and applications.

Deliverables

  • Professional brand guidelines PDF
  • Logo usage examples and rules
  • Colour specifications (HEX, RGB, CMYK)
  • Real-world application examples
05

Asset Creation

We apply your brand across essential touchpoints: business cards, social media, templates.

Deliverables

  • Business card and stationery design
  • Social media profile graphics
  • Presentation deck template
  • All source files for future use
06

Launch & Support

We coordinate brand rollout, provide training, and offer ongoing consultation.

Deliverables

  • Brand launch plan
  • Implementation support
  • Vendor briefing materials
  • Post-launch consultation period

Technologies & Tools

Design

Figma
Framer
Sketch

Adobe Suite

Illustrator
Photoshop
InDesign

FAQ

Questions & answers

Everything you need to know about our brand identity & logo design services.

How long does brand development take?
Complete brand identity development typically takes 6-8 weeks from discovery to final delivery. This includes brand strategy sessions and research (1-2 weeks), logo design concepts and revision rounds (2-3 weeks), visual identity system development (2 weeks), brand guidelines creation and documentation (1 week), and brand collateral design and finalisation (1 week).
What's the difference between a logo and a brand identity?
A logo is a single visual mark—just one component of brand identity. Brand identity is the complete visual and strategic system including logo variations (primary, icon, monochrome), comprehensive colour palette, typography system, imagery style, graphic elements and patterns, application guidelines, messaging framework, and brand voice.
Do you provide just logos or complete brand systems?
We develop complete brand identities, not just logos. Logo-only services produce isolated marks without strategic context, supporting visual system, or implementation guidelines. Our comprehensive process includes brand strategy and positioning, complete visual identity system, comprehensive brand guidelines, application examples and templates, and complete asset packages for immediate use.
Will I own the brand assets you create?
Yes, completely. Upon final payment, you receive full ownership and unlimited usage rights to all brand assets created including logo files in all formats, complete brand guidelines, all design templates and collateral, and visual elements and graphics.
How many logo concepts will I see?
Typically 2-3 strategic concepts based on brand strategy developed during discovery, not dozens of random logo options. More concepts don't improve outcomes—they create confusion and decision paralysis preventing decisive selection.
Can you match my competitor's brand style?
We don't copy competitors because that fundamentally defeats branding's purpose: differentiation and distinctiveness. Branding creates unique market position making you memorable and distinctive—not mimicry making you forgettable and confused with others.
What if I already have a logo but need the rest of the branding?
We can develop complete brand identity systems around existing logos if they're strong foundations. We audit current logo assessing strength, scalability, and strategic alignment, then build supporting visual system including comprehensive colour palettes, typography hierarchy, imagery guidelines and style, and graphic elements and patterns.
How do you ensure the brand works across all applications?
Through comprehensive versatility planning and thorough testing aacross use cases. We design with all applications in mind from start, creating logos working at business card size through billboard scale, colours reproducing consistently across digital RGB and print CMYK, typography maintaining readability everywhere.
Do you help implement the new brand across our materials?
Yes. Beyond delivering brand identity and guidelines, we support practical implementation including designing complete branded collateral, coordinating with printers for production, managing website redesign implementing new brand, and overseeing brand rollout ensuring consistency.
What happens if we outgrow the brand in a few years?
Strong brands evolve gracefully through strategic refinement rather than expensive complete overhauls. Well-designed brand systems include built-in flexibility for growth, allowing modernisation through subtle updates maintaining brand equity rather than costly rebrands losing recognition.
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Trusted by Businesses Across Ireland, The UK & The U.S.

Hear directly from partners about what it's like to work with Everblue Digital.

"I've hired James on several projects and he delivers an exceptional project each time. I trust him with all my partner assignments and will continue to rely on him to bring a strategic eye to all development and marketing-related opportunities first. I can't thank him enough for being someone I can rely on."
Craig Franzblau

Craig Franzblau

CEO, CF Strategic Marketing

"James recently created our new website and he did a fantastic job. He was always on the other end of the phone if I had any questions or suggestions. He is so professional and really cares about the work he is doing. It was a pleasure to work with James and Everblue Digital."
MM

Mark Maguire

Director, Stratmore Entertainment

"James has been an absolute pleasure to work with. Professional, reliable, and highly skilled, he consistently provided excellent support and solutions for our website. His expertise and responsiveness made a real difference, and we highly recommend him to anyone looking for top-notch web development and maintenance services."
HH

Hila H.

Marketing Manager, Neuroblade

"Outstanding business to deal with from start to finish. The attention to detail James puts into all his work and the after support is second to none. 110% recommendable."
John K.

John K.

Owner, JTK Motors

"James and the team are friendly, provide attentive professional services and communication for my new business. Happy with overall results on website designs, marketing consultants, etc. Definitely recommended!"
LN

Linh N.

Owner, Queen Spa

"It's hard to put into words how glad and appreciative I am to have worked with Everblue Digital. Their professionalism is second to none, and the effort and attention to detail they put in is astounding. In a few days, they transformed my business to the point where I'm now making lots of sales thanks to the work they did."
MC

Martin C.

Founder, Netcrisps

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5.0 Rating

Based on 50+ reviews

Google Partner

Ready to Grow Your Business the Right Way?

We partner with ambitious businesses ready to invest properly in their growth. If you're serious about scaling and view marketing as a growth investment, let's talk.

We only take on 2-3 new partners per quarter to ensure exceptional results.

James Gleeson - Founder & Managing Director

Founder

James Gleeson

Founder & Managing Director | US & EMEA

Give me a call, book a time on my calendar, or submit an enquiry & we'll get back to you as soon as possible!

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