Services

CONTENT MARKETING SERVICES

Strategic content marketing that attracts qualified traffic, establishes authority, and generates leads through SEO-optimised content that ranks.

GET STARTED

Strategic content marketing that attracts qualified traffic, establishes authority, and generates leads through SEO-optimised content that ranks.

Improves search rankings

Each new piece targets keywords and creates opportunities to rank for searches your customers use.

Compounds over time

Unlike ads that stop when spending stops, content continues generating traffic and leads indefinitely.

Builds trust before they buy

Educational content demonstrates expertise and positions you as the obvious expert choice.

THE CHALLENGE

What's holding you back?

Content marketing is essential for SEO—without fresh, valuable content, Google has nothing to rank your site for beyond basic service pages. Your competitors publishing consistently are capturing the traffic, leads, and customers you're missing.

No content strategy

Random blog posts without keyword targeting or strategic purpose

Inconsistent publishing

Sporadic content that never builds momentum or rankings

Thin, generic content

Surface-level articles that don't rank or convert

No SEO optimisation

Well-written content nobody finds because it's not optimised

Missing content types

Only blogs when you need pillar pages, guides, and resources

WHAT'S INCLUDED

Everything you need to succeed

01

Content Strategy

Comprehensive editorial calendar with keyword research and topic planning.

02

Blog Writing

SEO-optimised articles that rank and resonate with your audience.

03

Pillar Pages & Guides

In-depth resources (3,000-5,000+ words) targeting competitive keywords.

04

Landing Pages

Conversion-focused pages targeting commercial intent keywords.

05

Content Optimisation

Complete on-page SEO including titles, meta, headers, and internal linking.

06

Performance Analysis

Monthly reports tracking rankings, traffic, and content ROI.

HOW WE WORK

Our process

01

Content Strategy Development

Researching audience questions, identifying content gaps, and creating comprehensive editorial calendars.

Deliverables

  • Comprehensive content strategy
  • 12-month editorial calendar
  • Competitor content gap analysis
  • SEO keyword mapping
02

SEO Content Creation

Writers create SEO-optimised content: blog posts, pillar pages, landing pages, and guides.

Deliverables

  • Professional content by industry specialists
  • SEO-optimised for target keywords
  • Proper heading structure
  • Publication-ready content
03

Content Optimisation

Optimising every element for maximum visibility and engagement.

Deliverables

  • Compelling titles and meta descriptions
  • Strategic internal linking
  • Image optimisation with alt text
  • Schema markup implementation
04

Publishing & Promotion

Publishing content to CMS and promoting through social media, email, and link building.

Deliverables

  • CMS publishing and formatting
  • Social media promotion
  • Email distribution
  • Strategic link building
05

Performance Analysis

Tracking rankings, monitoring traffic, analysing conversions, and identifying top performers.

Deliverables

  • Monthly content performance reports
  • Traffic and ranking improvements
  • Conversion attribution
  • Strategy adjustments based on data

Technologies & Tools

SEO

Surfer SEO
Semrush
Ahrefs

CMS

WordPress

FAQ

Questions & answers

Everything you need to know about our content marketing services.

How often should we publish new content?
Consistency matters more than frequency. Minimum weekly publishing (4 posts monthly) maintains momentum for smaller businesses, whilst larger enterprises benefit from daily or near-daily content. Quality trumps quantity—one exceptional post weekly outperforms daily mediocre content that nobody reads or links to.
Can you write content for technical or specialised industries?
Absolutely. We work aacross diverse industries including technology, healthcare, legal, finance, manufacturing, and professional services. Our process includes thorough subject matter research, interviews with your team experts, competitor content analysis, and industry publication review to understand terminology and context.
How do you ensure content ranks in search engines?
Through comprehensive SEO integration: keyword research identifying what your audience searches, strategic keyword placement in titles and headers, proper heading structure for scannability, internal linking distributing authority, optimised meta descriptions and title tags, image optimisation with descriptive alt text, and schema markup for enhanced SERP appearance.
What's the difference between content marketing and copywriting?
Content marketing creates educational, informative content that attracts and nurtures audiences over time (blog posts, guides, resources). Goal is to build trust and authority. Copywriting creates persuasive, sales-focused content that drives immediate action (landing pages, ads, product descriptions). Goal is conversion right now.
How long does it take to see results from content marketing?
Content marketing is fundamentally long-term strategy requiring patience. Expect 3-6 months before significant traffic increases, 6-12 months for substantial lead generation, and ongoing compounding returns after the first year that make initial investment worthwhile.
Will you just rewrite our competitors' content?
Never. Copying competitors creates duplicate content issues harming your SEO and provides zero differentiation in crowded markets. We research competitor content to identify gaps and opportunities they missed, then create unique perspectives, superior depth, and differentiated angles.
Can you repurpose our existing content into different formats?
Yes. Content repurposing maximises ROI from existing assets by extending reach and lifespan. We transform blog posts into social media content series, infographics, email sequences, and video scripts; webinars into blog posts and guides; case studies into social proof across multiple channels.
How do you measure content marketing success?
Through multiple metrics aligned with business objectives: organic traffic growth to content pages, keyword ranking improvements for target terms, engagement metrics (time on page, scroll depth), lead generation from content with attribution, conversion rates by content type, backlinks earned showing authority, and social shares and reach.
Do we need a blog or can we just use social media?
Both serve different purposes. Blogs create owned content on your domain, improving SEO, capturing organic search traffic, and building long-term asset value you control. Social media distributes content and builds community but on rented platforms vulnerable to algorithm changes. Integrated approach delivers best results.
What happens to old content - does it still have value?
Absolutely. Quality evergreen content compounds value over time because older posts continue generating traffic and leads indefinitely—often outperforming newer content as they accumulate authority and backlinks. We implement content refresh strategies for maximum long-term value.
"

Trusted by Businesses Across Ireland, The UK & The U.S.

Hear directly from partners about what it's like to work with Everblue Digital.

"I've hired James on several projects and he delivers an exceptional project each time. I trust him with all my partner assignments and will continue to rely on him to bring a strategic eye to all development and marketing-related opportunities first. I can't thank him enough for being someone I can rely on."
Craig Franzblau

Craig Franzblau

CEO, CF Strategic Marketing

"James recently created our new website and he did a fantastic job. He was always on the other end of the phone if I had any questions or suggestions. He is so professional and really cares about the work he is doing. It was a pleasure to work with James and Everblue Digital."
MM

Mark Maguire

Director, Stratmore Entertainment

"James has been an absolute pleasure to work with. Professional, reliable, and highly skilled, he consistently provided excellent support and solutions for our website. His expertise and responsiveness made a real difference, and we highly recommend him to anyone looking for top-notch web development and maintenance services."
HH

Hila H.

Marketing Manager, Neuroblade

"Outstanding business to deal with from start to finish. The attention to detail James puts into all his work and the after support is second to none. 110% recommendable."
John K.

John K.

Owner, JTK Motors

"James and the team are friendly, provide attentive professional services and communication for my new business. Happy with overall results on website designs, marketing consultants, etc. Definitely recommended!"
LN

Linh N.

Owner, Queen Spa

"It's hard to put into words how glad and appreciative I am to have worked with Everblue Digital. Their professionalism is second to none, and the effort and attention to detail they put in is astounding. In a few days, they transformed my business to the point where I'm now making lots of sales thanks to the work they did."
MC

Martin C.

Founder, Netcrisps

JG
CF
MM
HH
JK

5.0 Rating

Based on 50+ reviews

Google Partner

Ready to Grow Your Business the Right Way?

We partner with ambitious businesses ready to invest properly in their growth. If you're serious about scaling and view marketing as a growth investment, let's talk.

We only take on 2-3 new partners per quarter to ensure exceptional results.

James Gleeson - Founder & Managing Director

Founder

James Gleeson

Founder & Managing Director | US & EMEA

Give me a call, book a time on my calendar, or submit an enquiry & we'll get back to you as soon as possible!

Schedule Your Strategy Call

Leave a Message