Building an Online Presence for a NYC Commercial Real Estate Broker
S.R.P. Brokers had a neglected Wix site and no way to manage property listings online. We rebuilt their website with a dynamic listings system, developed SEO-focused content, and gave them a professional digital presence in one of the most competitive real estate markets in the world.
Client
SRP Brokers
Industry
Commercial Real Estate
Location
New York City, USA
12.3K
Impressions (16mo)
16.3
Avg. Google Position
The Challenge
S.R.P. Brokers is a commercial real estate brokerage based in New York City, handling commercial developments and leasing. When they came to us, they had an old Wix website that had been largely neglected — it wasn't generating enquiries, and the team weren't particularly motivated to update it because the platform made it difficult to do so.
The biggest gap was the lack of any property listing functionality. For a real estate broker, being able to easily publish and remove active listings is fundamental. They had no system in place for this, meaning potential clients browsing the site had no way to see what was currently available.
NYC commercial real estate is one of the most competitive search markets in existence. Established brokerages with large marketing budgets and years of domain authority dominate the search results, making organic visibility a genuine challenge for smaller operators.
Our Solution
Website Rebuild
We rebuilt the site on WordPress, replacing the neglected Wix site with a clean, professional design that reflects the calibre of commercial properties S.R.P. Brokers work with. The build was straightforward and budget-conscious, but functional where it counts.
The key feature was a dynamic property listings system. Brokers can now easily add new commercial properties with all relevant details and remove them when they're leased or sold — all from the WordPress back end without any technical knowledge. This gave the site a reason to be visited regularly, both by potential clients and by the team managing it.
SEO & Content Strategy
We conducted competitor research to identify the keywords that mattered most for commercial real estate in their target areas of New York. We developed service pages around these terms and mapped content to the searches that potential clients — businesses looking for commercial space, developers seeking brokerage services — were actually making.
The Results
Since the rebuild, S.R.P. Brokers have seen an increase in enquiries for commercial developments and leasing — meaningful leads that weren't coming through when the site was a static, neglected Wix page.
The site has established organic visibility with over 12,000 impressions and consistent traffic from Google, with average positions improving over time. In a market as competitive as NYC commercial real estate — where established firms with substantial link profiles and marketing budgets dominate — building organic visibility without aggressive link acquisition is a long game.
The reality is that competing in New York real estate search is exceptionally difficult. The foundation is solid, the listings system works well, and the site continues to generate enquiries — but this is a niche where sustained investment in authority-building is needed to compete at the highest level.
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