Building a Complete Digital Presence from the Ground Up
Building PurpleTree HR's complete digital presence from zero — brand identity, website, custom CRM, and automation workflows giving a startup the operational capabilities of established firms.
Client
PurpleTree HR
Industry
HR Consultancy
Location
Dublin, Ireland
The Challenge
PurpleTree HR's founders were determined to build something different — an HR consultancy that actually understood what it's like to manage 15 employees whilst trying to grow a business. But they were starting from absolute zero.
- No website, no brand identity, no digital infrastructure
- Every competitor in the Irish HR space used safe corporate blue or grey
- 72% of Irish SMEs lack dedicated HR staff and rely on external support
- Traditional HR firms lead with compliance-speak and fear, burying pricing behind contact forms
- Need to build trust with zero track record
Our Solution
Visual Distinction in a Sea of Corporate Grey
Purple represents wisdom, trust, and creativity — and is nearly absent in the Irish HR space. Real team photos, conversational expert tone, professional but approachable.
Website Architecture for Sceptical Buyers
Solutions-focused rather than service-focused — 'Employee Relations Support' instead of 'HR Consultancy Services.' Every page featured the actual team. No stock photos.
Custom CRM & Automation
Built a custom system tracking lead qualification, client onboarding, document generation, and time tracking. Marketing automation via n8n handling repetitive tasks whilst maintaining personalisation.
Content Strategy
Resources section offering free templates and guides that demonstrate expertise before asking for anything. Blog content focused on demystifying compliance in plain English.
The Results
The complete digital presence gave PurpleTree the foundation to compete effectively from day one:
- Custom CRM operational from launch, streamlining lead management
- Marketing automation reducing manual tasks whilst maintaining personalisation
- Website load times optimised for excellent user experience and SEO
- Early organic visibility growth with strong indexing and initial keyword rankings
Want Results Like These?
Let's discuss how we can help your business achieve similar growth.
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