Building a Moving Company's Online Presence in the New Jersey and Westchester Market
Move Whalens had no website and no online presence. We built their site from scratch and implemented an SEO strategy targeting local moving searches across upstate New Jersey and Westchester — a less competitive market where strong fundamentals translate quickly into rankings.
Client
Move Whelans
Industry
Moving & Logistics
Location
New Jersey / Westchester, USA
The Challenge
Move Whalens is a moving company serving upstate New Jersey and the Westchester area. They had no website and no online presence — meaning they were invisible to anyone searching for moving services in their area. While competition in the suburban New Jersey and Westchester moving market is lower than in Manhattan, there were still established operators capturing the local search demand that Move Whalens was missing out on.
Our Solution
Website Build
We built a WordPress website from scratch, designed to present Move Whalens as a professional, trustworthy moving company. The site was structured around clear service pages and strong calls to action, making it straightforward for visitors to request a quote or get in touch.
Local SEO
We implemented a full SEO strategy targeting the local moving searches that matter — 'movers in Westchester', 'moving company New Jersey', and the various location-specific terms that potential customers use when looking for moving services in the area. Competitor research, content mapping, and on-page optimisation were all part of the standard approach.
The lower competition in the suburban market compared to NYC meant that solid SEO fundamentals translated into rankings more quickly — a well-structured site with properly optimised content could gain traction without needing years of authority-building first.
The Results
Move Whalens went from no online presence to ranking for key local moving searches across the New Jersey and Westchester area. The website generates regular enquiries from people searching for moving services in their market, providing a steady pipeline that the business didn't have before.
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