How a 50-Year-Old NYC Moving Company Went From Zero Online Presence to 1M+ Monthly Impressions

Website & SEO

We built a WordPress website from scratch, designed for speed and conversion. The SEO strategy followed our established process — competitor research to understand what the major NYC moving companies were ranking for, content mapping to target the right keywords, and a structured content plan that included a regular blog schedule to build topical authority over time.

In a market this competitive, consistent content is essential. We developed a regular content funnel targeting the searches people make when planning a move in New York — from neighbourhood-specific moving guides to practical tips that attract organic traffic and build trust.

Social Media Management

We manage Liffey Moving's social media end-to-end. This includes developing content pillars, competitor research, graphic design, caption writing, and scheduling across multiple platforms. The social presence reinforces the brand's visibility and keeps them top of mind for past customers and referrals.

Review Automation

We implemented our review automation platform (myreviews.ie) to systematically grow their Google review profile. Using QR codes, SMS, and email prompts, we made it effortless for satisfied customers to leave a review after their move. Liffey Moving went from 20 Google reviews to over 630 in the space of two years — with minimal effort required from the team. This volume of genuine reviews has been a major driver of their local search visibility and customer trust.

Email Marketing

We manage their email marketing through Mailchimp, including a regular content schedule, newsletter sign-ups, and automated campaigns. This keeps the brand in front of past customers and prospects, driving repeat business and referrals.

Liffey Moving's digital transformation has been one of our most comprehensive. From a standing start with no online presence, they now generate over 1 million Google impressions per month, attract at least 10,000 visitors to their website monthly, and receive 500–600 leads per month through phone calls and form submissions.

The review growth has been particularly striking. Going from 20 to over 630 Google reviews in two years — with the bare minimum effort from the client's side — has fundamentally changed their competitive position in local search. In the NYC moving market, a strong review profile is one of the most important signals for both Google rankings and customer confidence.

Liffey Moving is now competing directly with the major players in New York City's moving industry. A company with 50 years of experience finally has an online presence that matches the quality of their service.