From Website Rescue to Half a Million in Annual Sales
When Crispy Green's previous agency locked them out of their own website, we stepped in to recover the site, migrate everything to Shopify, and build a digital strategy that's taken them from $80K to approaching $500K in annual online sales.
Client
Crispy Green
Industry
Food & Beverage / E-Commerce
Location
New Jersey, USA
~$500K
Annual Online Sales
3-4x
Traffic & Sales Growth
#1
Google Rankings
The Challenge
Crispy Green makes freeze-dried fruit snacks — a bright, fun brand with a loyal customer base in a competitive US market. When they came to us in 2023 via a client referral, the situation was urgent.
- Their previous agency had done little meaningful work despite significant fees
- When the relationship ended, the agency restricted access to the website and hosting — locking out multiple company users
- The existing WordPress site was difficult to manage, slow, and not built for e-commerce growth
- Online sales were sitting around $80-90K per year — well below the brand's potential
- No proper analytics tracking was in place, making it impossible to understand customer behaviour
Fortunately, one admin account had been overlooked. That's all we needed.
Our Solution
Website Recovery
We moved quickly. Using the remaining admin access, we exported the full website database and deployed a working copy on our own servers — keeping the business online while we planned the long-term solution.
Shopify Migration
The WordPress setup wasn't fit for purpose. We migrated Crispy Green to Shopify, using GraphQL and the Shopify API to transfer everything — products, collections, customer records, historic order data, media assets. Nothing was left behind.
E-Commerce Redesign
The new site was built around three priorities: easy to browse, easy to search, easy to check out. The design reflects Crispy Green's brand personality — bright, fun, and approachable — while the navigation and content structure were reworked to match how their customers actually shop.
SEO & Paid Advertising
We established a long-term SEO and Google Ads strategy focused on competitive keywords in the freeze-dried fruit snack space. The content and technical foundations laid during the redesign gave us a strong platform to build organic visibility alongside paid campaigns.
The Results
What started as a website rescue has become one of our longest-running and most rewarding client relationships. The numbers tell the story:
- Online sales have grown from around $80-90K per year to approaching $500K annually
- Traffic and sales have increased 3-4x and continue to trend upward month over month
- Crispy Green now ranks #1 on Google for highly competitive keywords like "crispy fruit" — competing directly with major national brands
- The success of their online channel has fuelled expansion into wholesale retail across the US
Despite a five-hour time difference, the partnership works seamlessly — quick calls and fast turnarounds have never been an issue, whether it's early morning or late evening on our end.
Want Results Like These?
Let's discuss how we can help your business achieve similar growth.
Book Your Strategy Call