How a BMW Specialist Went From Invisible to Outranking BMW Ireland
Bimmerwise had a minimal online presence and a DIY website that wasn't working. We rebuilt everything — a comprehensive service catalogue, a full BMW model workshop directory, e-commerce with VIN verification, and SEO that now sees them outranking BMW themselves in Ireland for specialist queries.
Client
Bimmerwise
Industry
Automotive / BMW Specialist
Location
Ireland
10,000+
Clicks in 4 Months
321K
Impressions
#1
Outranking BMW Ireland
9.1
Avg. Google Position
The Challenge
Bimmerwise is a BMW specialist workshop in Ireland. They'd built their own website using a template-based system, but it wasn't generating any meaningful search visibility or enquiries. The site didn't reflect the depth of their expertise, their service offering wasn't properly structured for search, and they were invisible on Google for the BMW-specific queries that their potential customers were searching for.
As a specialist competing against both BMW dealerships and general mechanics, Bimmerwise needed a website that established them as the go-to independent BMW authority in Ireland — not just another garage.
Our Solution
Comprehensive Website Rebuild
We rebuilt the website from scratch on WordPress, structured around every major service category Bimmerwise offers. Each service page was developed using competitor analysis and content mapping to target the keywords BMW owners actually search for when looking for specialist work.
BMW Model Workshop Directory
One of the standout features is a complete BMW model directory — every model BMW has ever produced, with images and dedicated pages. Customers can find their specific BMW, explore what services and upgrades are available for their model, and submit a service request directly. This serves as both a browsing experience and a powerful SEO asset, capturing long-tail searches for specific BMW models.
E-Commerce With VIN Verification
We built a WooCommerce store integrated with Stripe for online payments, allowing Bimmerwise to sell parts, accessories, and performance upgrades online. A VIN (Vehicle Identification Number) verification system ensures customers can confirm that products are compatible with their specific vehicle before purchasing — eliminating the common problem of incorrect fitment orders.
SEO Strategy
The SEO approach targeted every relevant BMW specialist query in the Irish market — repairs, servicing, performance upgrades, model-specific searches. The content strategy was built to establish Bimmerwise as the authoritative source for BMW expertise in Ireland.
The Results
The growth trajectory tells the story. For months after launch, the site was building its foundation — then around mid-2025, the hockey stick kicked in. In the last four months alone, Bimmerwise has received over 10,000 clicks from Google with 321,000 impressions, averaging position 9.1 across their target keywords.
The most notable result: Bimmerwise now outranks BMW Ireland themselves for BMW repair, BMW specialist, and related queries. For a single independent workshop to outrank the manufacturer's official Irish presence is a significant achievement in any market.
They're outranking virtually every major competitor in the BMW specialist space in Ireland, and the growth curve shows no signs of plateauing — impressions and clicks continue to climb week on week.
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