Tripling Conversion Rates with Strategic Shopify Migration
Strategic platform migration from WooCommerce to Shopify reduced daily order processing from 2-3 hours to under 20 minutes, while custom cultural illustrations and recipe-driven product discovery increased conversion rate by 180% within 60 days.
Client
Aurias Malaysian Kitchen
Industry
Food & Beverage
Location
New York, USA
180%
Conversion Increase
50%
Order Volume Increase
20min
Daily Processing Time
The Challenge
Auria had built something genuinely special: authentic Malaysian condiments made from family recipes passed down through generations. But her WooCommerce website was actively working against growth.
- Order processing took 2-3 hours daily due to clunky backend
- Regular site crashes during peak traffic losing sales
- Conversion rate of just 0.6% — far below industry average
- Dated design didn't reflect the vibrant, authentic brand
- 71% of traffic came from mobile but the experience was poor
Our Solution
Shopify Migration for Operational Excellence
We implemented Shopify's modern architecture for maximum performance without code bloat. The migration preserved every customer record, order history, and product detail through careful REST API integration.
Custom Illustrations Honouring Malaysian Heritage
Rather than generic food photography, we commissioned custom illustrations inspired by Malaysian culture and visual traditions — creating instant visual distinction in the crowded specialty food space.
Recipe Integration for Education & Engagement
We reframed navigation from traditional categories to recipe-driven pathways: 'Make Nasi Lemak,' 'Authentic Satay Dinner,' 'Malaysian Breakfast.' This transformed shopping from buying ingredients to creating experiences.
Conversion Rate Optimisation
Simplified checkout from four steps to two. Added trust signals, dynamic shipping calculators, and smart upsells. Guest checkout removed friction for first-time buyers.
"Imagine your best case scenario in a marketing agency, and Everblue will check all your boxes. They are way ahead of the curve in knowing and implementing best practices for a retail commerce site."
The Results
The migration transformed how Auria's Malaysian Kitchen operates and converts visitors into customers. Within two months of launch:
- 180% conversion rate increase — from 0.6% to 1.68%
- 50% increase in order volume within the first 60 days
- Order processing reduced from 2-3 hours to under 20 minutes
- Zero downtime since migration
- Growing subscription base creating predictable monthly recurring revenue
Want Results Like These?
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