Rebuilding Arch-i's Digital Presence for Ireland's Modular Construction Market
Arch-i Modular Construction needed a website they could manage themselves, built to rank for the keywords that matter in Ireland's growing modular sector. We delivered a full rebuild — competitor research, content strategy, SEO, and video production — with measurable results within weeks.
Client
Arch-i
Industry
Modular Construction
Location
Cavan, Ireland
5x
Lead Volume
200%
Rankings Increase
The Challenge
Arch-i Modular Construction builds full housing estates, commercial developments, and multi-storey modular buildings across Ireland — a sector experiencing massive demand as the country grapples with a housing crisis. But their online presence was holding them back.
- Their existing website couldn't be updated without developer involvement — every change required external help
- Page load speeds were poor, creating a frustrating experience for potential clients researching major construction investments
- Zero meaningful Google rankings for high-value modular construction keywords
- No visibility against competitors who were actively investing in their digital presence
For a company building Ireland's future housing stock, the website looked like it belonged to a different era. Decision-makers researching modular construction partners were finding competitors first — and Arch-i was invisible in the searches that mattered most.
Our Solution
Competitor Research & Market Positioning
Before touching a single line of code, we conducted a full competitor analysis across the Irish modular construction market. We mapped out who Arch-i were actually competing with online, identified their competitors' strengths and weaknesses, and uncovered keyword opportunities that were being underserved.
This research revealed clear gaps in the market — high-intent search terms with strong commercial value that no competitor was properly targeting.
Content Mapping & Service Architecture
Using the competitor intelligence, we built a content strategy aligned to Arch-i's business model and growth projections. Each service page was designed to target specific keyword clusters — residential modular builds, commercial developments, multi-storey construction — ensuring the site would capture traffic at every stage of the buyer journey.
WordPress Rebuild & Speed Optimisation
We rebuilt the entire site on a fresh WordPress installation, purpose-built for performance and ease of use. Arch-i can now update content, add projects, and manage their site independently — no developer required. Speed optimisation ensured fast load times across all devices.
SEO Foundation
On-page SEO was baked into every element — from meta data and heading structures to internal linking and schema markup. The site was built to rank from day one, targeting the high-value keywords identified in our research.
Brand Video Production
We produced a 90-second brand story video from raw footage of completed projects and the construction process. This showcase reel serves triple duty — hero video on the website, shareable content across social media, and ready-made creative for future advertising campaigns. We also vectorised their logo for crisp rendering across all screen sizes.
The Results
The results came quickly. Within weeks of going live in November 2025, Arch-i saw a clear uptick in enquiry volume — both contact form submissions and direct phone calls.
- Google rankings increased by 200% across target modular construction keywords
- Lead volume grew to roughly 4-5x previous levels
- The entire project was delivered end-to-end in three weeks
- Arch-i now manage their own website content without external help
- Brand video assets repurposed across social media and advertising
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