Creating a Social Media Strategy That Actually Works for B2B
B2B social media does not have to be boring. Learn how to create engaging content that generates leads and builds brand authority.
James Gleeson
Founder & Managing Director at Everblue Digital with over a decade of experience in digital marketing.
B2B social media has a reputation for being boring. But it doesn't have to be. The businesses that approach it strategically see real results—leads, brand awareness, and thought leadership.
Choosing the Right Platforms
Not every platform is right for every business. For most B2B companies, LinkedIn should be your primary focus, with Twitter/X as a secondary channel.
Content Pillars for B2B
- Educational Content: Share expertise and help your audience
- Behind the Scenes: Humanise your brand
- Social Proof: Case studies, testimonials, results
- Industry Commentary: Position yourself as a thought leader
The 80/20 Rule
80% of your content should provide value without asking for anything. 20% can be promotional.
Consistency Over Perfection
Posting consistently (3-5 times per week) is more important than every post being perfect.
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