Local SEO in 2025: Dominate Google Maps in Your Area
A comprehensive guide to local SEO that will help service businesses attract more customers from their geographic area.
James Gleeson
Founder & Managing Director at Everblue Digital with over a decade of experience in digital marketing.
For service businesses, local SEO can be the difference between a full calendar and an empty one. When someone searches "plumber near me" or "best restaurant in Dublin," you want to be at the top.
The Local Pack: Your Primary Target
The local pack (the map results that appear for local searches) gets more clicks than traditional organic results for service-based queries.
Google Business Profile Optimisation
Your Google Business Profile is the foundation of local SEO. A complete, optimised profile is essential.
- Complete every field in your profile
- Add high-quality photos regularly
- Post updates and offers weekly
- Respond to all reviews promptly
Building Local Citations
Citations (mentions of your NAP—Name, Address, Phone) on other websites signal to Google that your business is legitimate and established.
Reviews: The Social Proof Factor
Reviews impact both your rankings and conversion rate. A business with 50 five-star reviews will outperform one with 5 reviews, all else being equal.
Local Content Strategy
Create content that targets local keywords and demonstrates your expertise in your service area.
Want to dominate local search in your area? Book a strategy call to discuss your local SEO opportunities.
